Likeable Lab, a leading New Zealand social media marketing agency, urges brand managers to give their social media accounts a thorough spring cleaning.
Social media management is about more than just the accumulation of followers and likes, but also about continuous engagement, striving to stay relevant, and making meaningful connections, says Likeable Lab.
For those who do not know where to start, Likeable Lab suggests that social media managers begin with their least active social media accounts, updating profiles to align more closely with the current identity of the brand.
Likeable Lab’s team of social media experts helps clients work with their existing content and develop a social media plan that will help them reach their audience and achieve their targets.
The agency also suggests reviewing each page’s ‘following’ list, and to unfollow accounts that no longer align with the brand’s goals, mission, or values. These may include inactive accounts or businesses that are no longer involved with the brand. Likeable Lab considers it crucial to connect with people or pages that display interest, activity, relevance, and mutual connection.
Spring cleaning social media accounts may seem tedious and require a lot of time, but Likeable Lab believes it’s worth the effort. Managing social media pages becomes much less daunting once they’ve been cleared of unnecessary clutter.
Clients who need an extra hand with their social media spring cleaning journey are encouraged to contact Likeable Lab. The team specialises in Facebook advertising, Instagram marketing, Twitter and much more.
To learn more about their social media services, visit the Likeable Lab website: https://www.likeablelab.com/
