Even on a limited budget, brands should invest in digital advertising to solidify brand presence and ensure brand recall, says social media marketing agency Likeable Lab.
With the global pandemic affecting businesses worldwide, advertising spend has dropped across many industries. However, traditional forms of advertising, such as television, radio, and print, have fared far worse compared to online methods.
According to Likeable Lab, e-commerce has surpassed traditional sales. And this trend is expected to continue in the future. While businesses are scaling back, they are also looking for more affordable ways to increase their revenue. So, while advertising spend is set to dip during this time, digital platforms such as Facebook are expected to feel the repercussions far less than traditional forms of advertising.
At a time when digital use is at an all-time high, Likeable Lab is calling on businesses, big or small, to invest in online marketing channels. The company highly recommends using social media and other online platforms for businesses to position their brand online, do more precise targeting, and gain solid stats that provide real value for their spend.
An online presence is the best option for businesses to cut costs while still being able to solidify their brand. Through the help of a reliable digital marketing agency, companies can learn their way around digital ads, identify which social media platforms suit their brand, and create content that will engage their target audience.
Partnering with a company such as Likeable Lab, who knows their way around digital campaigns to move brands in the right direction, can prove to be a worthwhile investment for businesses, particularly at this time.
To learn more about content marketing and social media strategies, visit the Likeable Lab website: https://www.likeablelab.com
