One of the most iconic parks in Auckland, Cornwall Park went through a complete rebrand recently, from printed way finding signs, temporary event signs and bespoke signs. Iceberg were the creative team behind the transformation and they called on Visual Craft to execute their vision.
The signs had to be made to withstand the test of time, yet be thin enough to not disrupt the views around the park. Iceberg’s vision was to have a layered sign, with custom designed cut outs to allow people to view the signs with the parks lush greenery becoming a part of the sign.
Visual Craft used layered aluminium sheeting, all cut precisely to match then sandwiched together. Installed into pre-existing stone work, they had to ensure they fitted perfectly as there was no room for error. The layered “hero” signs are a real feature to the park entrances, and the smaller truncated signs complete the way finding signage inside the park.
The huts didn’t escape the makeover either, and were painted black, and the new branding pattern applied to the ceilings The maps panels were redone with the fresh branding.
Visual Craft also offer a full range of wholesale services to print and signage companies throughout New Zealand, utilising their in-house, specialised manufacturing and print facility, and sharing the expertise of their experienced project management staff. Their wholesale clients are an important part of their business, and they partner on the basis of trust and strict confidentiality, offering competitive wholesale rates.
Visual Craft’s small and large format services include printing onto SAV vinyl or direct to substrates, digital, router and laser cutting, acrylic manufacturing and fabrication, in-house applications and signage installation nationwide.
Visual Craft are proud to offer a complete suite of creative print and production services nationwide, and for more information on vehicle signage Auckland, point of sale signage and wayfinding signage please go to http://www.visualcraft.co.nz .
