New Zealand businesses entered higher alert levels last month in a much more vulnerable position than in March last year, economists at Infometrics say, and even into the back half of 2021, COVID-19 continues to severely impact businesses across New Zealand as we ride out another lockdown.
When looking at businesses struggling and/or being shut down during the latest Level 4 lockdown, Bartercard surmised that the pandemic has already caused massive dislocation over the last 18 months, with many businesses becoming lumbered with unwanted products.
Using Bartercard as an additional sales channel during lockdown and beyond is one of the ways you can help shift idle stock through its own Marketplace and community of business owners. Instead of giving up on unwanted products and writing them off as a loss, think about promoting them to a new marketplace, and rather than heavily discounting, running last-minute deals or writing off surplus stock, you can keep its value by selling it through Bartercard’s community at the normal selling price.
Bartercard provides you with the tools to sell excess stock and liquidate inventory, ensuring you maximise your returns and your productivity during slow periods, and utilise spare capacity, and guarantees extra sales through their community of tens of thousands of cardholders worldwide. So rather than heavily discounting prices and running the risk of devaluing your product or service, you can join Bartercard to attract new customers through a unique market of buyers and sellers.
Similarly, when a Bartercard business owner is having trouble collecting cash from one of their customers (debtors), they may offer to accept part or the entire amount outstanding from the debtor in products or services. Providing the debtor agrees, a Bartercard member is able to collect their outstanding debt by taking physical possession of the debtors’ products or by accepting a credit note which they, in turn, are able to on-sell through the Bartercard community.
The current environment also means the timing and the methods of communication you select will be critical in helping you retain customers and keep your business solvent through this challenging period, so contact Bartercard today to set in place some survival strategies to get you through this current lockdown and out the other side, in better shape than ever, and for more information on strategies to attract new customers and customer rewards programs please go to www.bartercard.co.nz .
