Subaru’s sixth generation Outback wagon launched in New Zealand last week and it has well and truly earned its ‘Greatest Outback of All Time’ title. Bestowed with a formidable list of new technology and refinements, the all-new Subaru Outback is the biggest, safest, most technologically advanced and luxurious Outback ever.
Subaru’s safety focus and sense of luxury are highlighted in comprehensive specification lists that are significantly enhanced from the entry-level upwards. It now features the stylish and durable cladding that was previously exclusive to the upper range variants, together with a 11.6-inch tablet-like touch screen, power driver and passenger seats, Driver Monitoring System (DMS), 18” grey alloy wheels, smart entry and push-button ignition.
Subaru of New Zealand’s Managing Director Wallis Dumper says the all-new Outback is a culmination of 25 years of technology, safety and build-quality advancements. “Ever since the initial Outback was launched in 1996, this Subaru SUV has consistently been a game changer and sales catalyst for Subaru in New Zealand. It’s been six years since the last generation update but it will certainly have been worth the wait, as we eagerly look forward to launching this hugely-improved version of our already-popular Outback.
“Subaru’s engineering prowess All-Wheel Drive is coupled with a more powerful new Direct Injection 2.5 litre Boxer engine. A whole suite of off-road, technology, infotainment, safety enhancements and luxury features have also been added. Our launch marketing campaign reinforces the all-new Outback’s capability by drawing comparisons to the agility of a mountain goat to traverse difficult terrain, and its ability to endure tough conditions. The Outback was the clear winner over the goat each time. The seemingly ridiculous comparison demonstrates the Outback’s capability in a light-hearted but distinctive and memorable way.
“Like its rock-hopping namesake, our Greatest Outback of All Time refuses to stand still for long and we are excited about the evolution and future of our most spacious SUV model. The New Zealand public are equally enthusiastic, and our 16 nationwide Subaru Authorised Centres have already received strong forward orders since the 2021 Outback was revealed in early January,” Mr Dumper adds.
“The essence of Subaru is encouraging Kiwis to get out and ‘do’ more and we believe Outback is the perfect platform to launch active lifestyles from. It has the largest cabin to date, increasing interior comfort for all adventurers on-board and a wider-opening cargo area allowing even more toys to fit in the boot.”
To find out more about the Subaru Outback wagons, Subaru All-Wheel Drive and Subaru Outbacks please go to www.subaru.co.nz .
